Ratan N Tata and his team have finally launched the Tata Nano Car. The ultimate in the world in "poor person's car". I am told that a lot of work and moolah have gone into the making of this poor person's vehicle - original reserach and development, design, engine etc etc. You name it and the car has it. The only thing retained from the heretofore known design of the cars is that the steering is still on one side [right side in this case]. I have always wondered why car steerings are on one side and not in the middle. Cars evolved from horse carriages where the coachman sat in the middle hence it would have been natural for cars to have steering wheels in the middle. That way u could also have two passenger seats in front. Perhaps someone making cars for persons who cannot even afford Nanos will make a car with the steering wheel in the middle.... someday.
But, as usual I digress. The whole point is, here is a great man from a developing country who thought of the have nots and put his resources behind making a car that is affordable by the poor. Just imagine if every industrialist and businessmen thought like him. The world would be a wonderful place to live in. So here are my suggestions to some of the biggies to make use of the recession and make pro poor products:
1. Shell, Chevron and others should start making a poor person's version of gasoline [to be used with Nano]
2. De Beers should start making poor person's diamond [we also have women to make happy, you know]
3. Boeing and Airbus should seriously start making planes for poor persons [some of us have got bored with cars anyways]
4. Central Banks should start printing poor person's money
World would be such a wonderful place to live in - there will be no class tension, no social tension, no neighbour's envy owner's pride syndrome.
Reminds me of a story I heard as a boy:
Rich Man to his new illiterate Driver: You know my only son is a IIT and IIM grad and works in Dubai
Driver: What's the big deal? My son also works in Dubai.
Thanks to Mr Tata the car industry has got Dubaied.. May his tribe increase.
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3 comments:
well the nano seems like a refined version of a bajaj three wheeler, quite literally - size of the car, the wheel diamter (except that it has two front wheels) - all match the size.
and am sure while driving the nano one would be quite literally be sitting in the so called center and driving!
lets just hope that it does not become rickety after a year on indian roads :)
Hi Subhajyoti,
I tied to analyse this from Marketing perspective. Wrote this piece long time back.
http://mystupidities.blogspot.com/2008/02/tatas-nano-for-who.html
Do share your feedback.
Ganesh
my guess..with this lower price this would replace Autos in future :)
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