Diwali and a Mature Consumer

It is long believed by marketers that children influence the consumption patterns of parents not only in relation to goods and servies consumed by them, but also with regards to goods and services consumed by the adults in the family. It is around this belief that some proud parents happily declare "you know my ten year old son told me not to buy Laura but settle for Civic" or that VAIO was better than HP". it is little wonder that many of the so called kids channel are full of advertisements that have nothing to do with children. I too had a taste of these baby mature consumers in the last few days two. In the first instance, my daughter asked me one evening while I was trying to put her to bed "dad do children make crackers"? I said yes several lakh of them are employed in making crakers and that there was a whole history of Child labour beginning with the Industrial Revolution were little boys where send down the mines and up the chimneys. The next demand was obviously to buy firecrackers "lots of them" but withiout noise. It made me realise how tiny consumers were very mature... there was guilt of consumption, there was greed for consumption and there was awareness behind what was to be consumed at th instersection of guilt and greed. In the second instance, while watching TV with my daughter, I noted with excitement the ad for a famous children's movie and before I could tell my daughter "we must watch it together", she said "how stupid, do they expect us to watch a movie at 9PM on Diwali evening"!
I am learning fast from my new teacher, what to consume, how to consume, how to prioritise comsumption and what not to consume......