Wednesday, January 16, 2008

Beggars as Choosers?

If you live in Delhi or Mumbai beggars at traffic junctions are a common site. In South Delhi and in the western suburbs it is pretty common to see young kids playing on the kerb, mothers with babies in arms begging for food, Children playing small tricks on the roadside to earn a fe rupees. But of late you would not have failed to notice a new phenomenon.... beggar are increasingly being engaged as salespersons and the line between street side begging and street side selling is getting blurred.
Initially, at least in Delhi small time vendors used to compete with full time beggars for space and mindshare on the traffic junctions.... not small time vendors are jostling for space with full time beggars turned out as part-time salespersons of recognised brands. There are the usual children's toys, agarbattis, chinese stuff etc that these people have been selling to shore up their incomes from begging, but more recently they have been selling well recognised branded stuff.
And I would like to out on record the fact that the worst offenders are newspapers and branded international society magazines.... the names of Mid Day, Hello, Cosmopolitan among others come to mind immediately. Also in the race are pirated book sellers.
These beggars turned salespersons represent a massive pressure on you..... first with their blatant knock [all beggars in India have the right to draw your attention by any means]; then by appealing to your consumer side by showing the goodies they want you to buy and if that fails then by telling you on your face "buy something, I haven't had my morning cup of tea"....
Nothing wrong with these people, they behave just as some of the corporate types that visit your office from Airtel, ICICI Bank or some such do. But everything is wrong with people who engage their services.... First of all no one knows what is their term of engagement, secondly and especially if it is a child's toy why do you get a filthy beggar to sell it to a child [I never buy ballloons from beggars on streets]? thirdly, those sitting in board rooms are clearly not aware of what this means for the erosion of their brand.... I have stopped reading Mid Day sometime back and do not even look at the magazines sold by beggar/salespersons... finally, I find it strange that print media one of the most virulent critics of social exploitation engaging this practice openly... Just imagine buying a copy of a leading newpaper froma beggar and a report inside read "beggars are exploited in our country". That would be a real irony...