Friday, September 28, 2007

Hutch's Dog, Vodafone's Pain


Once upon a time there was this cute little doggy who was a great pal of this cute little boy and they followed each other everywhere. They became famous as Hutch boys [I am assuming that the dog too was a "boy", I have not really watched the ad so closely to be able to arrive at a definite conclusion]. Together they made a great ad for Hutch "The networks follow whereever you go".... The Dog symbolising the network and the boy symbolising you, presumably.

They came a big red giant across the seas with a logo like one side of an qoute (') it had a nordic name although it was British, perhaps reminding the Brits of the vikings and their exploits in British soil. They bought the prince and his dog and wanted to change everything, tell everybody that they had arrived. But by then the little prince and the little dog were too firmly and warmly entrentched in the people's memory. So what did the red giant with half quote marks do?

It dropped the prince altogether and put the dog in the dog house and ran huge ads all over the country announcing its arrival in the land of milk and honey.
What do the citizens of the land of milk and honey understand from this?
Is it that their favourite prince is gone - sent to exile by a big red giant? And the the network no longer follows you anywhere since the dog is safely confined to the dog house? Or does it mean that the two red giants in the land of milk and honey are going to raise a toast to their success having and plan a great future together?

Who knows?

2 comments:

21speed said...

i agree... complete confusion. first they were orange, then pink, now red... all in the space of a year i guess. my bet is the next colour will be green. in 6 months time.

Subho Ray said...

My serious guess is that they will soon merge with Airtel one way or the other.....